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Jason Dashney
Sky News Australia
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Comments by "Jason Dashney" (@jasondashney) on "Desperate Bud Light launches ‘cringey’ comeback" video.
The Gillette ad was way worse in my opinion. Bud Light just shoved something down your throat you didn’t want there, but gillette actually said that the core audience were bad people needed to be better. I think that’s 10 times as egregious.
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I think it’s a decent ad. If the Dylan thing never happened, nobody would be talking bad about the ad. I hope it doesn’t work though. I wonder how much they had to throw at the athlete to get him in this commercial. I hope they go under. That marketing lady is reprehensible. Imagine frat bro’s taking over marketing for Dove and saying that it’s stupid they’re catering to fat chicks and they need to go with scantily clad women in bikinis. The core audience would be furious and they would’ve abandoned the brand. That only makes sense. You can’t completely attack your own customers. I wish Gillette would’ve suffered this same fate.
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