Youtube hearted comments of Graham Stephan (@GrahamStephan).

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  17. I thought this was a fair critique. As a creator, I've learned firsthand that there needs to be a title / thumbnail approach to pique enough curiosity for someone to learn and retain new information, otherwise - people scroll until they find something else that does. After all, if a video is titled: "Inflation Comes In Below Expectations," people have no reason to learn about a new topic - but, if it's about the Federal Reserve FLIPPING THE MARKET, there's a reason to watch, even if someone has no prior knowledge of the market. In a way, this helps people learn about the economy - even if they had no prior interest. Your China video was a perfect example of this - you were able to appeal to a large audience, who were curious about the topic, while sharing a neutral perspective that your viewers could benefit from. Our niche is a fine balance between appealing to a large audience, and actually delivering on the content that they came to watch, while also making it entertaining enough for people to stay and learn. Finance is a really, really difficult subject for people to want to watch, unless they're already interested - so, for most people - there needs to be a reason to click, that they can relate to, and from there it's up to the creator to deliver a balanced, fair argument. Since I started in late 2016, we've definitely swung from one end of the pendulum to the other, but at the end of the day - I believe our goal is to create interest around personal finance, teach people that money doesn't have to be taboo / boring, and provide a side of entertainment as the way of delivering helpful information.
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