Comments by "jdg" (@jdg9999) on "Rory Sutherland on Jaguar's bizarre rebrand and why they've abandoned their British roots" video.

  1. Exactly. It's amazing how dumb these people are. It's like the companies are run by people who actively dislike everything about them. If I was in charge I'd start by pulling out every iconic Jaguard design, then hand them to talented designers and say "take this, and build it into a new car that's retro futuristic and cool.". What's Fiat's most successful car of the last 30 years? The 500, where they did exactly this. The only thing unique about Jaguar is their history, so why jettison their unique selling point?
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  2. Jaguar is run by leftists, they hate Britain, they hate tradition, they hate men, they hate masculinity, they hate actual cars. They hate Jaguar. As the guest says, all electric cars are much alike technically, so why is Jaguar trying to jettison the only thing that makes it unique? (its heritage and history)
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  3. Because it's run by leftists (and most leftists hate their own country).
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