Comments by "Technolus" (@technolus5742) on "Super Bowl Sparks a Twitter Ad 'Fire Sale' to Keep Advertisers | WSJ Tech News Briefing" video.

  1. Brand awareness. It's not about an immediate buy its about associating a particular brand with a particular product so your more likely to buy it from that brand. Or associating a particular product with a particular situation or emotion, so you will remember "I could use this product in this situation". These ads are heavily researched. Conversions rates are compared, average spending is compared... this is a very hot topic that companies who deal directly with customers are very interested in. They are not wasting their money, they are counting the dollars it takes them to acquire a new customer and to turn a customer into a repeat one.
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  2. Twitter, the new hip platform for zoomers. Seems unlikely.
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  3. Me neither. Might still not be desirable. What should be the bigger problem is being associated with a platform that invites misinformation and extremism.
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  4. Ads pay for free to use platforms. Might be crappy, but removes payment as a barrier to entry. Personally, for instance, I find paywalled articles very off-putting. I have the money to pay, but just the hassle of not being able to seamlessly move in and out of a website just poses too much of an entry barrier. Maybe a wallet that automatically allocates a fraction of its contents to the websites I visit would solve the problem without advertising. But then we will have to convince people to fund their wallets.
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