Comments by "Alexander Sylchuk" (@sshko101) on "Why Fujifilm Survived (& Kodak Didn't)" video.

@lqr824 The failure was systemic, it wasn't obvious at the time that any of the decisions made were objectively bad. There is this ukrainian company "FED" which started as a miscellaneous manufacturer of all sorts of things in the year 1927. In the 1930-ies it started manufacturing film cameras (that is what the company name is the most famous for). These cameras mostly were some Leica copies, but after that they also started making optics for military equipment. Right before the German invasion into the USSR that company started making aviation equipment, mostly fuel pumps and hydraulic equipment. After the war it went back into making cameras and fuel equipment for aviation and different military equipment. It stopped making cameras only in the late 1990-ies and have produced in total 8.65 million cameras. Now it's one of the few companies in the world that can produce certain specific fuel equipment for aviation, but it now became a lot smaller than it ever was. So like Kodak did many wrong moves in the end, but I think that they will move on in some other niches, despite the fact that I also have nostalgia for that Kodak film look.
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Kodak also diversified into making eyeglass lenses. We ordered one pair of them for my mom just because the seller said they were good enough, and because of the cheap price. It seems like they were actually made in the US and under some odd angle it even says "Kodak" across the lenses. There might be some bright future, in the future.
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