Comments by "the threadworm" (@curiositycloset2359) on "Rory Sutherland on Jaguar's bizarre rebrand and why they've abandoned their British roots" video.

The HR department hired you know who, because the HR department is you know who, and no one can say who you know who is, on pain of losing their job. I expect we will see a lot more of this.
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Ah reaching out to that famous new audience. Or basically, the gay. That massive 2% of the total pop. Great strategy
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It's quite simple. HR is populated by certain types, they are empowered to hire certain types, rather than on merit. Certain types populate the marketing division. They then produce an advert for themselves - because that's what HR hired them for. The market isn't populated by certain types, it's literally everyone else. Company implodes
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Reminds me of when homer simpson was allowed to design a car. But not homer simpson, a group that represents single digit percentages of the market, and im being generous.
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 @ashaide ah, the famous new potential market. Working at well across all boards
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 @JohnFromAccounting no, because they arent bloody stupid and buy German cars
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@Nobody-tk6fz exactly. HR is woke, they hire woke marketers, they make woke adverts for the 2% of woke people. Who mostly sit in their mom's basements dying their hair blue. But you can't tell them no, because you'll get fired. It's all very predictable.
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Thing is, HR is populated by you know who. And they hired the marketing department. And no one gets to tell them they are wrong, or they lose their job. This is the result.
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 @adamgrimsley2900 great way to destroy your brand, yeah
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 @twoonthewall I love how you think Rory isn't also not allowed to just say the obvious. He also has a job to lose. If you read between the lines, that is exactly what happened.
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@adamgrimsley2900 "brave and honest", I perhaps see this as more marketing talk, that inverts reality.
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