Comments by "Yerris" (@yerri5567) on "Star Wars actor John Boyega quits Jo Malone perfume ambassador job after being cut from Chinese ad" video.

@sevenworld1252 IP as in Intellectual Property over it. You cant just say this concept is yours and no one else in the world can use it without IP protection. "What im saying is this ad idea purely from Jhon Boyega not Jo Malone perfume" Doesnt matter. Jo Malone has exclusive rights over every campaign they have. So they can do whatever they want with their campaigns. Moreover, only the eye and the horse/bike part "concept" was reused.
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Seven World Does he have IP for his "concepts"? Because the ad surely did not have "African" concepts in it.
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@pwat6311 I dont think you know what youre talking about. Theres no such thing has "half rights". They either have the rights or they dont. Like Microsoft, even though the developers create the computers of today, the credit all goes to Microsoft, not the "creators". Microsoft doesnt need their "permission" to use nor alter their codes. Also, Boyega was technically an employee, not a "partner".
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@sevenworld1252 "but what they did is not fine or seems rude to Jhon Boyage since they did not even bother to notice him and replacing him with same concept just like that" Ill use the Microsoft example I used above. Even though the developers create the computers of today, the credit all goes to Microsoft, not the "creators". Microsoft doesnt need their "permission" nor notice them to use nor alter their codes. "Try to see how many second on ad vid were same as Jhon Boyage ad, it seems about 60+% same" A few seconds max. Only the eye scene and the horse/bike scene. Nothing else was "copied".
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@terrylap6132 "They do? I don’t see or hear anybody praising Microsoft for inventing computers" What does praises have anything to do with anything? The more one gets praised the more morally correct one is? What is this? "it just seems quite de is respectful to me to take somebody’s work and alter it without permission even if it’s owned by somebody else" Boyega signed a contract. Its within the contract that they have exclusive rights to it. He knew what he was getting himself into. Also, it was only 2 concepts. The eye zoom and the horse/bike scene. People are making as if its the WHOLE ad copied and redone just removing "only" the Black casts when in fact even White casts were "replaced"
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@huusseins "As I know, some artist doing partnership with brands with conditions the IP fully owned by the artist" If this was the case then Jo Malone would be sued already. Also, partnership and brand ambassador are 2 different things. As brand ambassador youre an employee to the company, whereas an artist you are most likely not, theyre just hired for their work. "but to use case of Microsoft and their programmer to explain all of IP cases is just not right" I didnt use it to explain "all" IP cases. Those are your own words. I used it to explain why Jo Malone doesnt need his "permission" nor "consent" to use an employees concepts.
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CR BZ Legally?
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@terrylap6132 Not "rude" at all. Ill use the Microsoft example I used above. Even though the developers create the computers of today, the credit all goes to Microsoft, not the "creators". Microsoft doesnt need their "permission" nor notice them to use nor alter their codes. And its not rude to not do so.
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