Hearted Youtube comments on Coffeezilla (@Coffeezilla) channel.
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I wish you had made these videos a year ago. As someone who has spent 1000s of Dollars on courses (Including HTC), here's my honest opinion on them:
1. If someone's main business is to sell information (courses, masterminds, coaching), DO NOT buy their course.
2. If they use a bunch of upsells before or after you purchase the course, DO NOT buy them.
3. If something doesn't feel right, listen to your gut. You're simply giving in to FOMO and a sense of false scarcity
4. Ask yourself: "What would a REAL entrepreneur do in this situation". Chances are, they would invest that money into the business and learn by testing things for themselves.
That's how business has been done for generations. I come from an entrepreneurial family and my Grandfather never even went to school. In fact, he faced such adversity that most of us can't even fathom. Yet, through pure hard work, he built a successful business without sacrificing his integrity. No school, no courses, no masterminds, no BS.
5. Go work for someone who has already achieved what you want. You will learn so much more that way.
6. Don't be afraid to test and try things yourself. The truth is that even the most successful people don't have it figured out. You know your business better than anyone else.
7. Most of the information is out there for free. Courses may help you save time by systematizing things for you. If you have money but not enough time, they may be a good investment in some cases.
8. Listen to podcasts on the subject you want to learn. Take notes from each episode and you will learn so much from them.
9. Read books but don't read them for the sake of reading. Only read them if it's a subject you NEED to learn. Otherwise, you're just procrastinating.
10. A potential benefit of investing in courses is that it creates buy-in and skin in the game. Because you've invested money, you are more likely to take action than someone who gets the same course for free.
As far as HTC goes, I invested $2500 in it after meeting Dan at an event. I spoke with him for a few minutes (videos on my channel) and he was very friendly and gave me some great tips. I was a brand new entrepreneur and had never sold anything in my life and I was desperate to learn how to sell. I'm going through the course right now (on week 4) and the mindset stuff helped me get over the fear of selling and gave me confidence. I never wanted to be a 'closer' but I wanted to learn the skill to grow my own business.
Was it worth $2500? I'm not sure. I made that money back after closing a couple of clients recently. I haven't even been through the entire program yet and did not apply any of the techniques. I learned things like reading the potential customer and also things like vocal tonality. Because I've already paid for the course, I will still go through the course with an open mind and keep what is useful and discard what is not.
I guess, it was because I had invested in this course, I had skin in the game and that led me to take action and make an ROI on what I paid. If you already have sales experience or are a good communicator, it may not be worth it for you. For a complete noob in sales, it helped me get over the initial fear of selling. The course also gives you the opportunity to practice closing and handling objections with other members. I have not done this yet but it may be useful if you're a beginner like me.
I'll confess, I'm a bit of a course junkie. Too often, we buy courses to feel better about ourselves and to trick ourselves that we are taking action. I was in a constant loop of learning and not actually taking action and trying things myself. It's easy to blame Gurus and their marketing but no one forced me to buy the courses. I let my FOMO get the best of me and most decisions based on fear don't turn out to be good. At the end of the day, we also have to take a look at ourselves and learn from our mistakes.
The truth is that there are scammers everywhere and they prey on 2 main emotions: Fear and Greed. As they say - "There's a sucker born every minute". Even though I'm a marketer, my emotions get the best of me.
My resolution for 2020 is to not spend ANY money on courses and instead try to figure things out myself. Fortunately, I don't have any debt from investing around $25K in the last 2 years but I used up pretty much all my savings lol. I've had to downgrade my lifestyle by selling my car and moving into a smaller apartment with roommates to recover from it but at least I've learned a great lesson from it and won't be making the same mistakes again.
Thank you Steven for making these videos! You are brave and I applaud you for that.
- Anand.
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