Comments by "ncwordman" (@ncwordman) on "Star Wars - Here We Go Again..." video.
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Disney is a corporation. And corporations work based on what focus groups tell them. There's seldom any personal involvement from the individuals in those groups: They are safely tucked away in a bubble, and far removed from their product. This is fine when we're talking about deciding a new slogan (e.g., "Wells Fargo: the bank of doing" ugh!), or the colors used on a box of Oreo cookies. But it falls flat when we're talking about art, or even simple, creative writing.
Corporations don't do very well at all, usually, with anything creative and artistic. And that's because they're completely detached from the life that results in creating art. That's why we get Rey Palpatine, Rian Johnson, and one remake/reboot after another. And, apparently, their focus groups have decided that Mary Sue = equality, and equality (or inequality) is a thing that's happening. Therefore, people want Mary Sue Palpatine, and a female director who is a real live girl boss, ostensibly.
What's really wretched here, besides hiring for purposes other than creative love of the work, is they don't even understand what "woke" is, or why equality is a thing that people are talking about. They're far removed from the reality of all that. They don't understand how they're alienating life-long Star Wars fans, who just want a good, fun movie.
Corporations are automated human beings. They are like androids, programmed for making money for already rich people. And those rich people are so wealthy, they apparently don't even care too much if they lose money by using automated human beings--who can't produce good stories, which would make them more money.
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