Comments by "Marcel Audubon" (@Marcel_Audubon) on "Chicago’s Lost Rock n’ Roll McDonald’s (What Happened?)" video.

  1. I live in that neighborhood and went to the Rock and Roll McDonald's frequently, it was a clean, pleasant place - preferred it to the Portillo's across the street. The reason it was changed is that it was almost always mostly empty - there were no lines, most of the seating areas upstairs were closed off most shifts for lack of customers. If there was a time that this was the busiest McDonald's in the nation, it was long, long past. Times change and the "Rock and Roll" theme is now passe' - neighborhoods change, too. This block gets much less foot traffic than it used to, it's now surrounded on all four sides by busy streets. The new building, while not exciting, is also a clean, pleasant place. They have greatly increased their drive through capacity which is what most people are interested in these days. People here whining about the demise of the Rock and Roll McDonald's had probably not visited it once in the last dozen years (if ever) and definitely have no insight into the declining revenue of this location. McDonald's succeeds by reinventing itself, not by capitulating to whiners who live in the past and contribute no revenue to the store.
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