Comments by "Screen Apple" (@screenapple1660) on "" video.

  1. Qiaodan is very popular in China. Jordan is popular in USA. what's going on? trademark disputes. china is dumping more qiaodan sneakers than nike's Jordan over Hong Kong and USA. Nike Cuts Jobs Across Southeast Asia to Protect Jordan Brand and Counter Chinese Sneaker Competition Nike is restructuring its workforce across Southeast Asia—including in China, Hong Kong, Indonesia, and Malaysia—as part of a broader effort to protect its global brand assets and respond to intensifying competition from Chinese sneaker companies. According to industry sources, the layoffs are primarily aimed at reducing operational costs and safeguarding the iconic Jordan Brand, which has faced growing challenges in China due to domestic competitors such as Qiaodan Sports. The Chinese company has long used the transliterated name “Qiaodan” (乔丹) and a logo similar to that of NBA legend Michael Jordan without permission—triggering years of legal disputes and global backlash over intellectual property rights. Nike’s decision to downsize in Hong Kong, Indonesia, Malaysia, etc —key parts of its Southeast Asia supply and distribution chain—is driven by rising labor costs, increased regional political risks, and concerns over the erosion of IP protections in Chinese-influenced jurisdictions. In particular, Nike’s operations in Hong Kong have been caught in the crossfire of the 2020 National Security Law, which has been criticized for targeting dissent and weakening the city’s legal autonomy under the “One Country, Two Systems” framework. Nike is reportedly pivoting toward supporting pro-democracy professionals in Hong Kong—including those previously jailed or blacklisted—rather than aligning with employees viewed as compliant with central Chinese government pressure. This hiring shift reflects a larger corporate strategy: Nike is distancing itself from Communist-aligned operations in favor of more transparent, rule-of-law environments where brand protections can be more reliably enforced. The company is also under pressure to counter aggressive pricing and nationalistic marketing campaigns from Chinese brands like Anta, Li-Ning, and Qiaodan, which have taken significant market share in Asia. By streamlining its regional presence and reducing dependency on uncertain or politically sensitive markets, Nike hopes to preserve the value of the Jordan Brand and reinforce its global identity. While the layoffs in Nike Southeast Asia may help the company’s bottom line, they also highlight deeper tensions in the global apparel industry—where corporate brand protection, intellectual property enforcement, and political values increasingly intersect.
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