Comments by "" (@草草-c7i) on "香港街頭霓虹招牌日漸消失 保護組織讓光影重現 - BBC News 中文" video.
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Kyoto, the favorite place for tourists, is one of the most stringent places in Japan. In Kyoto, signboards and banners must not exceed sidewalks, and store promotional banners must not exceed 2 square meters... In addition to limiting the size of signboards,
there are also strict regulations on colors.
The colors used must not exceed a certain brightness and chroma to avoid damage to too bright advertising signs Harmony of the overall city appearance. If the signboard that violates the regulations is not improved within the restricted period, the Kyoto City Government will have to remove it on its behalf, and the merchant will bear the cost. At the same time, a fine of less than 300,000 yen can be imposed. In order to comply with the regulations, even multinational corporations have to change their logos when they arrive in Kyoto.
The signboard of UNIQLO, a chain clothing store, has been changed from bright red to dark red. The well-known fast food restaurant McDonald's has also changed its yellow signboard on a red background to brown and light yellow.
The chain convenience store 7-11 even changed the LOGO to only black and white, which has become a unique signature style in Kyoto.
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