Comments by "Daniel Bradford" (@Falconlibrary) on "Sharron Davies' boycotts Nike over Dylan Mulvaney ads: 'Women are being treated with total disdain'" video.

  1. This is actually smart marketing strategy by Nike, Bud Light, Kate Spade, et al. Let me explain! 66% of people 18-29 strongly support the trans movement. The more affluent someone is, the more likely they are to support it. The 18-29 demographic is coveted, as we all know. Establish loyalty to a brand when people are that age, and you've got them for life. By supporting the trans movement (or pretending to), these companies are establishing and/or reinforcing loyalty to their brand among young people. Ex: "I support the trans movement and so does Nike, so I can support trans people by buying Nike." That's how "socially conscious" advertising works. It's why so many big companies donated millions to Black Lives Matter. The people who oppose the trans movement's push for special rights--older folks, conservatives, etc--are NOT a coveted demographic and if you buy their products, it will actually DIMINISH their brand among the 66% of young people who are "woke" and "pro-trans". In America, always, always, always FOLLOW THE MONEY. Does it all make sense now why these companies are pushing the trans movement on us? It's a cynical attempt to exploit support for trans people so they can make more money. (I think it's horrible, but I also know people in advertising, and this is how they think. They're all basically Don Draper.)
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