Comments by "Daniel Bradford" (@Falconlibrary) on "A thoroughly odd case of ethnic representation in an advertisement from ASDA" video.

  1. Over the past two weeks, any time I watched television adverts, I tallied the percentage of ethnic groups represented. Here's my results from 212 ads: PERCENTAGE REPRESENTED IN ADVERTISEMENTS Black: 52% White: 12% Asian: 2% Hispanic: 4% Here's the proportions of these groups in the US population: Black: 13.5% White: 57.8% Asian: 7% Hispanic: 18.9% All groups are drastically under-represented except for blacks, who are dramatically over-represented. In addition, in EVERY advertisement, there were black actors, even if there were whites, Asians, or Hispanics, so black people now have 100% of a presence in television advertisements. It's no wonder that in a recent survey, Americans of all races thought black people are about 50% of the population (but they also think that one out of three Americans are LGBTQ, when in fact the number is about 3%-5%, depending on who is reporting the statistics). It seems odd that advertisers are featuring one group who have only 13.5% of the population and who have half the individual purchasing power of whites or Asians. It's as if the advertisements aren't to induce people to buy products or services, but to sell a political and cultural agenda.
    65