Comments by "Dan" (@Dan-di9jd) on "What can Bud Light do to bounce back after controversy? | NewsNation Now" video.

The problem I feel is that they were relatively non-political for years but suddenly, they decided they wanted to switch their image from the so-called "frat" scene and into what I guess sophisticated beer. Problem is they decided to do this by going political and forgot the customers who would be buying it. It's sort of like they all sat down, brought up a bunch of stuff, and someone who doesn't speak often says, "What about the customers?" and everyone just poking fun him and calling him names and telling him to leave.
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They risked it by saying they want to go from a frat brand to something else. I think at this point they played the card and now they have to use the cards they were dealt with and hope they can gain new customers that they lost.
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The problem isn't that despite the fact media is trying to make it about that. There's a good chance every company has people form all walks of life, religion and beliefs. That's fine and totally okay. Problem is when you make what is non-political, political suddenly it's going to anger a lot of people. The execs said they wanted to switch the brand from the "frat" scene and turn it into a sophisticated upper class beer. Which is fine, but they forgot the customer base and on top of that the fact that they went political that had nothing to do with converting it to from a frat beer to that of a sophisticated person's beer. It's like the execs just totally went all out and just didn't know what they were doing but had to do something.
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@DarthVader1273 I mean even then they didn't even do it right. It's like they completely ignored everything they say they wanted to do, then did something else but completely forgot what they were going for. Sort of like going to Walmart, but stopping by Kmart, then trying to use a Target coupon there.
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I guess you can think more locally. Imagine for a second you wanted your son/daughter to play sports but she/he is into playing chess. So, what would a normal father do? Probably decide to introduce some sports casually to see if he/she begins to like it, maybe bring a favorite playmate of your child to talk about what a great time they had doing the sport. But if you're bud light exec, instead you decide to talk to your kid about how Joe Biden is an all american hero and you should vote for him next election and here's a baseball glove to honor that. Your kid looking at you like, Umm geez thanks dad, I guess?
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The exec mentioned that she wanted to turn bud light from a "frat" brand to that of a sophisticated beer. They definitely did want to change the brand's image and who they wanted to market it to. The problem is they did a 90 degrees turn by first saying they wanted to market it to a sophisticated beer, but then they did one more 90 degree turn by going political that has nothing to do with turning it into a sophisticated beer. They totally forgot the customers and who they were selling it to, then they forgot who they were trying to sell it to. A double miss. If they lose the customer base, then great, if they can create a totally new segment along with that. I think at this point their only way to survive is to continue the trend they're going with and hope that they gain the same amount of people they're losing.
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By even saying they wanted to change it from a "frat" beer assumes that they want to lose customers but they also want to gain customers. It's sort of like if you owned a car wash and only muscle cars came in to wash but suddenly you're like, "you know I want to wash high end sophisticated cars like Porche and Lambos." So you decide to hire your mayor as a spokesperson, and he/she's going around talking about how great your car wash is. That's basically what Bud Light did in a nutshell.
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