Comments by "Mikko Rantalainen" (@MikkoRantalainen) on "traditional media outlets are catching onto the "you own nothing" culture shift" video.

12:50 I think the problem is that majority of customers do not understand what they need. The whole idea of capitalism depends on market competing on similar products. However, when the customer base doesn't understand technology, they cannot actually estimate the value of each product accurately. As a result, majority of the customers guess that all tech products are the same (to them they are, because they don't understand the differences between products) and then the price sticker is the only thing that matters. The more high-tech your product is, the smaller minority of possible customer base will understand your product. And educating your potential customer base is really really hard. Some marketing departments seem to think that you simply need more ads but that's obviously not true. And Apple fans seem to guess that not having any visible screws means high-end so that's where Apple has focus. It's basically result of evolutionary process to match an average customer's nearly non-existant understanding of tech products. If they cannot understand the differences in software or hardware (for the electronics), they will evaluate the product on level they can understand. Because all screens are basically rectangles and average customer has surpringly poor eyesight, you simply need good enough display and there's no competition there. Next thing is the design around the screen and that's where Apple puts most of it effort and it seems to work fine for them money-wise. And the situation is only made worse by too-long-to-read EULAs that majority happily clicks though to be able to enter their credit card details.
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