Comments by "Jason Dashney" (@jasondashney) on "Behind Costco's Treasure-Hunt Shopping Strategy | WSJ The Economics Of" video.

@Tim_Marshall73 maybe you are right. Maybe it's like how gyms rely on the fact that the vast majority of people with memberships don't really go to the gym.
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Is anybody is under the impression that they have their own dedicated microwave popcorn factory, battery factory, jeans factory, socks factory, bottling plant, butchers etc?
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You are correct. And the only economics based thing they said I question. I keep hearing about how Costco makes its money from membership fees, but the executive card I had for my 2 person household paid us back a couple times over, so I'm calling bs. If an absolute lightweight like me was upsold something that even I profited from, then how could they be making money with them? And there's no way their margins could be that small on their items that they essentially break even on thousand of dollars annually of purchases. They say there's an 11% markup, yet there's no profit in that when all is said and done? C'mon. $166 billion in sales, and they break even, and that's with 1/4 of that coming from and in house brand? C'mon.
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@tailorforeman7082 I’m wearing some right now.
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