Comments by "Paul Aiello" (@paul1979uk2000) on "Intel DOUBLES GPU share. Quietly killing it!" video.
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AMD needs to be careful, Intel are positioning themselves to take over the low and mid-range of PC gpu's, and likely could do that once the drivers are mature, maybe on the next gen gpu.
AMD could be squeezed out of the dgpu market by Intel at the bottom end and Nvidia at the top end, and all because AMD doesn't seem to want to gain any market share or mindshare, and if they do, they've got a funny way of showing it with its pricing, which with AMD being the underdog, they need to be far more aggressive on pricing to gain market and mindshare, gain that and that is where the real profit is, and even thought AMD gpu's are cheaper than Nvidia gpu's, they are not much cheaper to make any real dent in the market, and the fact is, Nvidia have the mindshare that AMD needs to make a dent.
Now that Intel has entered the dgpu race, AMD could get squeezed out of the market if they are not careful, so much so that it wouldn't surprise me if Intel could be in the running for providing Sony or Microsoft its next gen console SOC chips.
Basically, AMD is acting too greedy, when it doesn't have the market share or mind share, they did this mistake years ago and it was costly when Intel almost wiped AMD out with the Core 2 Duo, could Intel do the same thing again but in the dgpu market and wipe AMD out in the low and mid-range gpu market? Unless AMD gets its act together, I suspect the chances are high once Intel matures the drivers and release gen 2 or 3 of it's gpu's.
In the end, the Core 2 Duo did a lot of damage to AMD back then and it all was because AMD was getting greedy with the Athlon line-up of cpu's, could history repeat its self?
As for Intel, they are given a massive opening by AMD and Nvidia being greedy, they are more or less ignoring the low and mid-end of gpu's, Intel should be more aggressive on pricing in that sector on it's next gen gpu to really win over mind and market share, after all, AMD and Nvidia are making it easy for Intel to do, they just need to do it.
Also, the irony is, I've been an AMD fanboy for around a decade, but even I'm looking into my next gpu upgrade being from Intel, if they are winning people like me over, then AMD is really messing up in the gpu market and it's market share is a clear indicator of that, wake up AMD, you clearly can do it as you did against Intel with Ryzen by being a lot more competitive on performance and pricing, do the same in the gpu market and stop being so greedy when you're not in a position to be so greedy unlike companies like Nvidia or Apple that can be greedy because they have mindshare.
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