Comments by "Harry Mills" (@harrymills2770) on "The Superhero Movie Era Is OVER! w/ Nerdrotic’s Gary Buechler" video.

  1. It's not super-hero fatigue. It's disdain for Hollywood's bad writing, bad plots, and The Message.
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  2. The ESG put them into debt because the ESG projects didn't make money. As long as that money was there, I think a lot of the middle men and movie execs don't care if the project makes money, because they're all getting paid, pretty much, regardless. What they DO care about is the money source drying up, and maybe that's what's happening. I think, too, that the institutions pushing ESG don't necessarily care if their media projects make money, as long as they're successful in moving the Overton window, which pays dividends on their other, unrelated projects. For instance, if the propaganda is good for Democrats and Democrats will spend money on ESG projects in other areas, then the losses studios incur on the individual movies is more than offset by gains elsewhere, for instance, continued government subsidies for EVs and penalties against internal combustion vehicles. If they can shape policy through their influence, they don't really care about the movies making a profit, as long as they dominate, culturally. But now, they're clearly not dominating, culturally, and they have to re-think their plans to "force behaviors," as Michael Fink puts it. I think we've reached the tipping point on that game by institutional investors. I think they're going to pull back from movies not because they're not making money, but because they're not getting the cultural traction they were paying for.
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