Comments by "Harry Mills" (@harrymills2770) on "" video.
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@skylinefever Very true. But the thing driving it, originally, was a need to re-brand in order to grow sales/membership, on the "grow-or-die" theory of modern business.
Corporate execs follow that theory, and in this case, instead of presiding over a slow decline that was still immensely profitable, and would remain so, they went to the focus groups and PR people of whom you speak.
It's kind of like the Japanese bombing Pearl Harbor. It was their best shot at knocking out the USA in the Pacific, and they KNEW from the previous centuries that if they didn't do something to change the trend, they were going to become a vassal state to the USA, or worse.
It's kind of like the Japanese in WW II, because the desperate attempt to reverse their fortunes only hastened their demise. I think Emperor Hirohito consulted a focus group or PR firm or something! LOL!
But the point is, businesses that are going broke or just going downhill think they can reverse their fortunes with a re-branding, and end up destroying themselves.
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