Comments by "SkyRiver" (@SkyRiver1) on "Legacy OEM’s are helping Tesla \u0026 Tesla just made the perfect start to 2022" video.
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There is a percentage of people who will actually make their buying decisions based on facts. However the majority of people, especially in the USA, do not use facts and stats to determine what they will purchase.
We have known this since before WW1 when Edward Bernays used his uncle Sigmund Freud's discoveries about unconscious motivations to begin selling government policies and consumer goods to the general public with fantastic, almost unbelievable success.
Even many Tesla owners were motivated, not by facts, but by emotions they have about Elon, and his stated purpose of prolonging human existence in the face of the inevitable extinction level event. These people, those who are in sympathy with Elon, and those who use facts to make purchase decisions will buy from Tesla, unless something drastic changes. However the majority of people who make their purchase decisions based on unconscious motivations and desires may well not.
If you want to sell to these people, you vastly increase your chances by the kind of apparently irrelevant ads like the Polestar ad you reviewed here. The ad basically said nothing except, "We are not Elon Musk." However it is of note that after this ad, while all EV, and EV related stocks went south, Gores Guggenheim, Inc. stock moved from $10 to $13 per share and settles at around $12.25 for the week. About a 22% increase. As you know Gores Guggenheim, Inc. is the company that will merge with Polestar this spring. So you can buy stock in PoleStar right now by buying Gores Guggenheim as you reported weeks ago. I would say the ad was very successful, it increased the companies value by more than twenty percent, as nothing new happened during this time but the SB ad.
If you really don't think that emotionally based advertising works you should take a look at the wonderful documentary The Century of the Self, which will explain in a most entertaining manner just what is really going on and how modern advertising and mass motivation uses the psychological weaknesses in people to sell them stuff they don't need or really even want. Like entering WW 1 for instance. Here it is https://www.youtube.com/watch?v=DnPmg0R1M04&t=1356s
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