Comments by "Peter Jacobsen" (@pjacobsen1000) on "The Wall Street Journal" channel.

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  133. A few notes: Tastien, the 'Chinese McDonald's' in the video currently only has 10 stores nationwide; 9 in Beijing, 1 in Guangzhou. China has had McDonald's and KFC clones for decades. Since the 1990s, the Taiwanese chain Dico's, and for almost as long, a plethora of small clones in 3rd and 4th tier cities and below, small local chains often named something like 麦肯基 (Mai Ken Ji), which can best be translated as McKentucky, serving approximations of food from the two big US chains. The Nike competitor Anta has existed for decades, but mostly popular in 3rd and 4th tier cities, serving consumers who couldn't afford to buy international brands. Their logos are designed to be close enough to Nike's swoosh to make it interesting, but not so close as to invite copyright lawsuits. Going from a low-end brand to a high-end brand is going to take a lot of effort, no matter where you are. Could you imagine Walmart becoming a desirable, exclusive grocery? Luckin Coffee has a very viable business model. They are to coffee what Domino's is to pizza: Cheap, quick, and everywhere. But few people would claim that Domino's Pizza represent a high quality Italian dining experience. The video highlights the use of patriotism/nationalism by several of these homegrown brands. This can work for short periods, but I think history tells us that long term success cannot be built on patriotism alone. Americans buy Toyotas, Europeans buy California Wine, Japanese buy Hermes scarves. There's no reason to believe that Chinese people will be any different, at least not in the long term. What we're seeing now is Chinese consumers realizing that they can no longer afford to buy foreign premium brand goods, so they buy the next-best thing: Local, cheap and cheery, good-enough brands.
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