Comments by "HKim0072" (@HKim0072) on "How the Stanley cup craze has become a viral sensation" video.
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Btw, I think we may be conflating brands. I think Thermos is more like Xerox. It's a specific brand, but has morphed into standard lexicon. (There is a specific word for this phenomenon, but I can't remember. Kleenex is another example of this.)
Bad internet research says: lower case "thermos" isn't trademarked. Capitalized is trademarked.
In 1962, Judge Robert Anderson ruled that thermos was a generic term, due largely to Thermos's own publicization and lack of diligence in defending the trademark. Aladdin (or any company) could mark its bottles with a lowercase "thermos", while the Thermos company retained the uppercase usage. This decision rendered the trademark partially genericized in the US Second Circuit (New York, Connecticut, and Vermont), but it remains a registered trademark in the rest of the US, and in over 100 other countries.
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