Comments by "Doncarlo" (@doujinflip) on "Can Starbucks Save Itself?" video.

  1. The strength of Starbucks was being a third space that you choose to hang out in, which provided decent coffee. Basically a caffeinated daytime version of a bar and lounge. Focusing on pumping out specialty drinks (especially custom ordered ones, as well as cold ones that lack a strong scent) to inflate their global growth ironically damages what drew people in to begin with.
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  2.  @Marbv121  It's not about the coffee. It's about the "third space" where I choose to be, rather than the home or office where I have to be. The environment is where the motivation comes from. Starbucks trying to focus on fancy custom drinks actually loses sight of its main strength.
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  3. Ironically customer control over customizing their orders is a big reason why Starbucks is struggling.
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  4. I occasionally do too, but I still end up buying from a cafe (often a Starbucks) because I want to be productive on my laptop instead of being completely lazy at home.
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