Comments by "Debany Doombringer" (@debanydoombringer1385) on "GamerGate 2.0" video.

@GarerBear It’s drying up. Contrary to popular opinion, it wasn’t ideologically driven. At least not at the higher levels. I read financial news. About 15 or so years ago, I don’t remember the exact year but it was after the 2008 crash and under Obama, articles started coming out about the “new, young investor”. That they were more concerned with supporting a company’s policies than about profit. How true those articles were given what we know now I can’t say. They were predicting this huge market shift in what people purchased. That companies that were more say environmentally conscious would get a huge boost in the market. I personally thought it was stupid because young people have been and talked like that since the 80s but once they start really investing once they have extra cash that flies out the window. In response, a couple of larger investment groups do what they do and gambled on the prediction in an attempt to get ahead of the shift. Thus ESG was born as a way for investors, companies, and potential customers to see which companies “cared” about all these causes. Every investor wants to be the one that heavily invests on the ground floor of the next Walmart or Amazon. They saw these little companies as potentially that so they invested. A LOT. When the summer of love hit it probably massively reinforced the belief in this new type of customer and investor so the funding really ramped up. I can see why they’d think it signaled a massive shift in culture and thus buying habits from high up in their penthouses. I will say I have little doubt there were younger people fresh out of college telling them all their friends care about this stuff and are really dedicated to it which only further pushed their belief that they were right and ahead on this new market. This is why you keep hearing “modern audience” and other buzzwords like it. It’s trying to appeal to the predicted new market. Unfortunately the results are finally showing and it’s bs. The opposite is happening. People are rejecting it and refusing to participate. They’ve lost billions if not trillions on this silly gamble. Activists simply took advantage of what was being offered and because of this silly market prediction, companies believed they’d help them navigate it. TL;DR: There was a massive shift of buying habits predicted based on what causes a company supports and if they’re environmentally conscious. Thus ESG was born to rate which companies these new buyers would support. Hoping to be on the ground floor of the next Walmart or Google they’ve lost billions if not trillions to a prediction that was never going to come true.
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