Comments by "Debany Doombringer" (@debanydoombringer1385) on "Bud Light VP ADMITS They Are Panicking About The Future As Dylan Mulvaney Sponsorship Backlash GROWS" video.

I remember when light beer became a thing. It was marketed to more health conscious people and women like everything light was. Less calories and all that. It didn't work because most women don't drink beer. So they changed marketing to target men like every other beer company does. Beer has always been associated with the working man. Coming home after a hot day out in the heat and crack open a cold beer. The few women I do know that drink beer only drink one or two every once in awhile. Buds new marketing was Spud McKenzie on the beach, at the party, getting all the girls and their popularity soared. So now they're going back to an already failed marketing strategy of going after women instead of going after young men. The difference now and then is they didn't insult men back then when they targeted women. You would never find an interview of someone hired for marketing talking about the customer base being "bratty" or saying people need to see themselves. I don't believe anyone saw themselves as a Bull Terrier that had a brown spot over one eye, yet people responded overwhelmingly positive and sales skyrocketed. Edit: The fact she called the customer base which is working class men bratty is telling of her college educated attitude. I've never seen a working class man behave like a young child. I've seen plenty of white collar workers act like that though including her peers.
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