Comments by "Robert Morgan" (@RobertMorgan) on "PC Gamer ROASTED \u0026 Provides AWFUL Response" video.
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We are experts, and with our expertise we are telling you this is a great product, and it's even on sale, click here to buy it, we get a kickback if you do, and this is completely not an advertisement.
You got to buy it, you got to buy it, Buy,buy, buy!!
I guess such sites fail to realize that by positioning themselves as 'product experts' in the field, that when you then recommend a product it basically becomes an ad, even if you don't profit from it. They're lending their 'authority' on the subject to backing whatever product they recommend to consumers. It would be like an olympic gold medalist pro athlete saying in an interview that they use such-and-such vitamins or supplements, and they are not paid in any way by the company, they just really like their vitamins and supplements, you should try them...that's advertising, albeit free.
It makes people stand in the store looking at two competing products and saying "I saw this one get 10 stars on PC Gamer, this other one was not mentioned...I'll get the recommended one".
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