Comments by "Magic Beans" (@Magic_beans_) on "How Casper Failed \u0026 Why DTC Startups Lose Money" video.

  1. Maybe not cheaper, but more effective. Getting in with a retailer makes the product more visible and accessible. For a major purchase like a mattress, I can see people researching companies and buying direct. Who really wants to do that though for a razor or laundry detergent?
    18