Comments by "Lynott Parris" (@DenUitvreter) on "American Reacts to Why Station Wagons Sell in Europe But NOT America.." video.

Probably Europeans like to be understated more. They do care about what others can see but often don't want others to see a big spender, or a boy racer. When my accountant arrives in a 911 or a Maserati, I raise an eyebrow too. With a station car you never have to worry about the kind of impression you might make, unless you go to a car event. It can have 400HP, you still come across as a just another practical car driver.
7
@sinisatrlin840 Yes, but also keen drivers aren't always comfortable with showing that off to everybody all the time. They like to keep the capabilities of their car a bit more to themselves, not in you face. They are not all wolves, but almost all stationcars can pass as sheeps clothing. Not to the real car people, but that's not the relevant group because for those it's about the cars and not to have an opinion on the driver. Lots of Europeans wear a 10k watch or a 1000 euro shoes too, but only the watch connaisseurs and the shoe enthousiasts will know, and the owner of course. If you arrive in a Volvo or Mercedes stationcar you could be a car enthousiast or just a family guy indifferent about cars, it could have 400HP or 150HP, you could be a surgeon, an accountant, a barrister, a salesman or an artist, lots of people are simply not comfortable with suggesting more about themselves through what they drive. A good friend is a high civil servant. He drives a Mercedes and that's really not done in the sense that it gets him comments, it's just not what those people do, nothing serious or with consequences but Mercedes is seen as what business people drive. But it's a stationcar, just another one on the parking lot, so that makes it much less of a talking point.
1