Comments by "Lynott Parris" (@DenUitvreter) on "American Businesses That FAILED Hard in other Countries..." video.

Yes, but that was probably also down to a cultural difference. A big international company being arrogant to the small single diner, first ignoring it and than assuming it's just a matter of money. But then owner was already disgruntled and made it about his right and not money. Judges not impressed with the big money argument either, so that was that.
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I think McDonalds was very smart to market it first in the Netherlands and I assume France to teenagers. They liked something new and Murican, they are always hungry and not very picky on taste (France) and especially being around other teenagers and no chance to encounter their parents or their parents friends there. Now it's a family restaurant here too, but that took 20 years and the teenagers growing up. The work culture was still too much for me though, very hierarchical, uniformed and we were supposed to look up to the McDonalds university and the assistent 2nd floor manager. That simply did not work for a to be very well educated Dutch youngster wanting a job to make a buck after school with Latin and Greek. Amazon is getting through a bit here finally, but just like Ebay they simply weren't the first. The Netherlands has had great internet througout the whole country since the late 90's. The alternative webshop and 'auction' sites were already very well established and Amazon and Ebay weren't improvements. 'Wendy's' was already taken by a single diner named after the owners daughter or something. So that name was taken for the whole Benelux. The big Wendy's simply didn't take his claim to that name serious enough and pissed of the owner, and money only matters when both are willing to negotiate. Courts ruled in favour of the single diner in a very straight forward decision that didn't bankrupt the owner in legal fees. A cultural issue I gueess in how money is not seen as all determining.
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