Comments by "Martin Maat" (@MartinMaat) on "BMW stops heated seat subscriptions, misses the point on why consumers are mad" video.

It's not service alright. It's flexible features that can be turned on and off remotely. As long as I know how this works and what it will cost I don't have a real problem with it. I would not feel comfortable with paying anything but a one time amount for activating it but basically there would not be a difference with having something installed after market. The technical implementation would not be my concern. This did make me think about what CPU manufacturers do. They also tend to make one chip with all the features and then disable some cores or extra memory and sell them for less so they can cater to a wide range of the market, price-wise. I haven't heard of this being done any other way but permanently, by physically destroying some paths. Wouldn't it be nice to allow me to buy a cheap processor and then enable me to pay extra later to enable additional features?
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