Comments by "Gareth Hart" (@tgheretford) on "Logically Answered" channel.

  1. Anyone who thinks that YouTube Premium will never have advertising has not studied how subscription based broadcasters evolved. Subscription based streaming services are following the exact same trajectory and I am seeing it happen in real time. I promise everyone that YouTube Premium WILL eventually have advertising and like with the broadcasting pioneers, the churn rate from that decision will be minimal.
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  2. Costs start low for a platform but they eventually rise at ever increasing percentages. Advertising will also be included eventually and will also increase in quantity. Happened with satellite and cable television in the 80s and 90s and it's starting to happen with streaming platforms. YouTube Premium WILL eventually have advertising, I can guarantee it.
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  3. You're not alone but the problem is, who can afford to host and stream a massive library of content without paywalling it? YouTube can be kept "free" because it has a massive company that can subsidise it, their competitors don't have the capital to do that beyond a mass amount of content.
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  4.  @bambubombon  I understand that there are changes to make advertising more intrusive, lengthier and more regular this month. Likely to roll out unless anything changes toward the end of the month after Thanksgiving when they can capture the peak advertising market around Christmas.
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  5. YouTube wants to nudge everyone toward a paywall by pushing Premium hard and making the free service unwatchable with constant advertising every few minutes. And from what I understand, it will get worse this month, likely after Thanksgiving for the advertising spending peak in the run-up to Christmas. Ten unskippable ads and five minutes of ads every fifteen minutes is what I have heard. It will destroy free YouTube and they hope everyone will get frustrated enough or eventually be forced to pay up. Eventually they will have Premium with advertising in the same way that other streaming platforms are heading toward that model.
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  6. They will put ads in Premium like all the other streaming platforms are doing. Then they get the best of both worlds. The thing there is that that would destroy free YouTube so what would likely happen is that Shorts remains free but long form videos are forced behind a paywall. Do we then also get microtransactions for individual videos (I've seen content creators experiment with that off platform too), content behind membership paywalls, more sponsorships et al?
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  7.  @r3dp9  YouTube will just adopt DRM. Google owns the widely used Widevine.
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