Comments by "iorekby" (@iorekby) on "Joe Rogan on the Gillette Toxic Masculinity Commercial" video.

@ruipinho619 Exactly. Any good marketing exec will tell you even if an ad gets a lot of eyeballs on it, but for the wrong reasons and it doesn't have a message that connects the customer to the product or service well... thats a big swing and a miss.
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@Hylonomus The whole bs of "no such thing as bad publicity" doesn't fly in the era of Web 2.0. Some ad campaigns can damage a brand even if it gets a lot of attention. Starbucks ran a campaign a few years back called Race Together which encouraged members of the public to talk to Starbucks employees about race. It was such a dumb idea, and even though it was shared all over social media the reaction was so negative the ad campaign got pulled in less than a week after Starbucks share price dropped. Sometimes bad publicity is just that: bad
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