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John Brereton
Number 27
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Comments by "John Brereton" (@johnbrereton5229) on "" video.
@matthewlewis2072 The 'BMW' mini was actually the Rover R30 mini that if Rover had been able to keep it, would have saved the company. Instead BMW took the R30 and Rovers new midrange car the R50 and then broke Rover in two and sold off Landrover for more money than they had paid for the whole company. This condemned Rover to a slow death with out any chance of survival .
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Rovers equal tie up with Honda was very benificial to both companies. Rover owned 20% of Honda and visa versa. The first cars were joint designs and both Rovers and Honda models were built at Rovers factory and did very well, so well that BMW started to take an interest and bought the company behind Hondas back. When BMW owned them they would not allow Lotus to develope Rovers award winning K series engine, and stopped Rover exporting models to America because they were competition with their own BMW models. Surely as they now owned Rover they would want to sell as many as they could, if they were really interested in Rovers future. In the end they broke Rover in two, selling Land Rover for more money than they paid for the whole of Rover. They then kept the Oxford plant where the 75 were made forcing the Pheonix consortium to move production to Longbridge. They also kept the R30 Mini which was intended to have Rovers K series engine fitted. As well as the R50 Rovers new mid range car which later resurfaced as the new BMW 1 series. After all this asset stripping Rover could never survive, they were condemned to a slow and painfull death. So yes, added to what you have repeated about BMWs chairman's speach at the 75s launch , BMW wilfully intended to kill Rover.
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