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Stephen Hendricks
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Comments by "Stephen Hendricks" (@stephenhendricks103) on "" video.
Excellent presentation, Joe. The biggest "zonk" most consumers experience with the Telluride is simply purchasing one as a result of crushing demand and limited supply. The problem began a year ago when KIA planned to produce a total of 41,000 vehicles in the first calendar year. Based on past experience that was a relatively optimistic projection but it came nowhere near the the demand when the Telluride was introduced. The problem was then compounded by KIA dealers who weren't used to a deluge of customers willing to pay $45K for a KIA. So when dealers placed orders they over-ordered the lowest trim "S" model and severely under-ordered the SX/PP top trim models. Waiting lists soon stretched to six months or longer. KIA did what they could to increase production. In the first 10 months of production, dealers sold 58,000 vehicles but still couldn't keep up with demand. The response from many dealers was to add "market adjustment" stickers to their vehicles. It's a shortsighted strategy and KIA discourages the practice but there is nothing a manufacturer can do to prohibit it since KIA's customers are not consumers. They're independent dealers who are free to set their own retail price. Fortunately, some dealers have resisted the temptation to gouge their customers but the result is mainly to lengthen the waiting list for Tellurides at those dealers. Such is the price of "free enterprise." :) On another topic, now that your numbskull governor has finally imposed a statewide "stay at home" policy I suspect we won't be seeing as much of you for a while, Joe. The good news on that score, though, is you and Lori are somewhat more likely to remain healthy. Take care. I'll look forward to seeing your reviews when the world returns to normal.
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