Comments by "Stephen Hendricks" (@stephenhendricks103) on "Kelley Blue Book"
channel.
-
138
-
KIA is playing a long game with the Forte. It doesn't have to be the best possible entry in the compact sedan segment. It just has to be an attractive, competent, tech packed daily driver that appeals to young and other first time buyers. Most of that market segment doesn't know what a CVT is. As long as it shifts imperceptibly and doesn't drone, it's an automatic transmission. End of story. 0-60 mph? Who's counting? As long as it gets up to freeway speed in 9 seconds of less, it's quick enough, even peppy.
What does matter is purchase price, fuel economy, safety, and practicality. For those drowning in student loan debt and parents buying their kids a first car, even a few hundred dollars difference in a purchase price is important. A very well equipped car for less than $24K draws attention. For those paying for fuel and insurance at near entry level jobs, 40 MPG is a magic number. Forty MPG jumps off the window sticker to a potential customer. Thirty-nine mpg? Not so much. Parents buying their kid a first car LOVE safety and convenience features like lane keeping assist and automated emergency braking. (I know; I'm one of those parents.) Need an attractive car that will carry that massive load of stuff to and from college? Just look at what can be stuffed into the Forte.
But there's even more to this game from KIA's standpoint. Loyalty to automotive brands isn't what it used to be but it's still true that if a customer buys their first new car from a company and remain happy with it they're more likely to consider that brand when they move up to a second, a third, or a fourth vehicle. KIA can afford to make almost no profit from the Forte if they substantially improve their chances of selling an Optima, a Sportage, a Sorento, a Stinger, or whatever else they come up with as young buyers mature and their needs/desires change. Fond memories of a first car is a powerful sales tool. It might even tempt mom and dad to think about a KIA for their next purchase.
123
-
KIA won't sell boatloads of the K900 in the US. But that's not especially important. It sells extremely well in its Korean home market and other nations in Asia where its K9 moniker doesn't prompt jokes about canines. And in the luxury segment where most vehicles are leased for three years or so, the K900 value pricing for a long term purchase is less important, especially for badge whores and others who judge the quality of a vehicle by the comments of their friends at the local country club.
Nevertheless, the K900 is a valuable asset for KIA in the US. It's a halo model sitting in dealer showrooms that shows off the quality and appeal of the brand when shoppers actually shop for less expensive vehicles. Like owning the least expensive house in an upscale neighborhood it improves customers' feelings about their purchases.
Furthermore, Hyundai/KIA have shown a genius for sharing components, engineering, and design while appealing to slightly different market segments. Feel a little queasy about buying a luxury car from KIA or Hyundai? No problem. There's that Genesis brand available that betrays almost nothing about its Korean heritage. And whether it's a Stinger, a K900 or one of several Genesis models, they're vehicles at least as Germanic as their rivals in almost every Important respect.
The K900 isn't the car for me and my family, as appealing as it is. My backseat is usually reserved for my teenage daughter who requires nothing more than USB charging capabilities and a large dog who is happy in any vehicle as long as he gets to go. But for those feel a car should reflect less about one's economic status and more about one's sense of actual value, it's a winner.
57
-
53
-
43
-
32
-
26
-
23
-
23
-
14
-
14
-
13
-
11
-
10
-
10
-
One of the advantages of being late to the party is that you get to see what everyone else is wearing. For example, if Subaru had introduced the Ascent a few years back they might have assumed that 10 or 12 cupholders and six usb ports were enough. Now it's obvious that to stay on top in the midsize crossover cupholder race, nineteen sets the standard and every passenger must have instant access to at least one usb port. (Just ask my teenage daughter.)
In other critical areas, the Ascent looks like a pretty good effort. It lacks real off-road cred but that's not the most important priority in the midsize crossover market. Anyhow, Subaru shifted its marketing focus several years ago from driving ON a trail to taking owners TO a trail. And, of course, the vehicle your dog wants you to buy. I'm a card carrying member of the anti-CVT brigade but I'll admit that some manufacturers have improved them in the last few years. Sounds like Subaru isn't necessarily among them but most customers couldn't care less about the design of an automatic transmission as long as they don't have to shift gears themselves. And Subaru probably wrings a few extra mpg's out of that transmission at a lower cost than say an eight or ten gear alternative. Given that Subaru engines are not known for their frugality, that's probably a good decision.
Otherwise, the Ascent appears to offer a lot of functionality and efficient design of interior space. At 197" long it doesn't necessarily offer the most efficient use of space but it's comparable to the Highlander, Pilot, and Atlas. And it's far better on that score than the even bigger Mazda CX-9 that has less space interior space than the much more compact Kia Sorento. Driving dynamics don't look like the Ascent's strong suit but for negotiating the wilderness of the suburban traffic jungle and droning down the freeway for mile after mile it looks like a winner.
All in all, it looks like it's a hit with Suba-rites, at least here in the Seattle area (where they're legion.) And I have no doubt that dogs will love it.
P.S. Great review as usual, Micah.
10
-
@bryanmabbott You forgot Ford and Chevy's other sins. I'll never consider a Ford after the exploding Pinto scandal and the "unsafe at any speed" Corvair. My question is how long the boycott should last. Is it over yet? And another question. Should the boycott extend to VW's other brands and to VW's that were never involved in emission cheating? No GTI's, no Porsche's, no Audi's, etc. etc. Should the tens of thousands of VW employees who had nothing, whatsoever, to do with Dieselgate be punished?
No one should seek to excuse VW's emission cheating with "what-about-ism." It was a terrible episode and deserved severe punishment. And the 22 VW executives who actually went to jail in Germany, along with many others whose careers were ruined, and the ninety plus that are still under criminal investigation would argue they were, indeed, punished. Dieselgate cost VW over $2,000,000,000 (that's $2 billion) in direct costs. Their market for diesels, a major profit center in North America was destroyed and the company has effectively abandoned long-term diesel development. Just how much punishment is enough?
10
-
10
-
Seems like bullying to slam this poor excuse for a cute ute too much. Obviously, Ford had invested nothing in designing for this emerging market segment and simply looked around for something they could use as a placeholder until they can design a proper Fiesta replacement.
Its peculiarities suggest that in non-North American markets it may fill some niches that don't exist here. For example, the cargo space, though smaller than its competition, is tall and square. As such the car can be used for light commercial purposes in urban environments in Asia and South America. Yes, its base engine is ridiculously under-powered, but in environments where going over 30 mph on a backroad is potentially hazardous, that may not matter so much. And though the larger engine is also low on performance and not very efficient, it has been around a while and is probably relatively simple to maintain.
All in all, the review gets it right. If you must have a Ford product, the local dealer will be happy to take your money and will probably give you a decent discount in appreciation for your patronage.
9
-
9
-
9
-
8
-
8
-
8
-
7
-
7
-
7
-
7
-
6
-
6
-
Looked carefully at the 2018 Ford Edge Sport, the predecessor of the Edge ST, last year. It was impressive enough to rank second in my wife's and my assessment to the KIA Sorento we purchased. I liked the 2.7L twin turbo engine a lot. And I liked the overall size, passenger space, and overall cargo capacity of the Edge, identical in all those respects to the Sorento. Where it fell short was the "50 Shades of Gray" interior and the steep rake of the windshield combined with a dash wide enough to double as a picnic table. My wife complained it felt like she was piloting a very long outboard from the stern. Finally, the Sorento provides a usable third row of seats for occasional use that the Edge lacked. We don't use the third row much but it's a great convenience when we're chauffeuring a gaggle of teenage girls or need room for six passengers for a short trip that would otherwise require two vehicles. It's a major benefit considering that no extra bulk is a penalty and when the third row is folded, the cargo space is virtually identical to the Edge.
For 2019 Ford has added some features to the ST compared to the Sport. I'm not convinced, though, that the changes are sufficient to merit a several thousand dollar increase in MSRP. The ST has an eight speed transmission replacing the Sport's six speed but I doubt that's a major upgrade. In fact, even with slightly better HP/torque in the engine and the new transmission, the ST is a somewhat slower than the Sport in standard 0-60 time. Ford claims sub-six second time but the Sport was in the low five second range. Blame increased weight and transmission programming I suspect. Ford claims much improved suspension but unless one is into canyon carving I'm skeptical that those changes are a big advantage in a vehicle used mainly in suburban traffic and long freeway slogs.
One bright spot for the Edge Sport was the deal I was offered by a local Ford dealer, an $8000 discount from MSRP. (Essentially the same discount I got on the Sorento.) That brought the real world price down to $40K or so. I haven't shopped the 2019 ST but I suspect dealers might make deals close to that today. If that's the case and one is looking for a "performance" SUV, the ST is worth considering.
6
-
6
-
6
-
6
-
6
-
6
-
5
-
5
-
5
-
5
-
5
-
5
-
5
-
5
-
5
-
5
-
5
-
4
-
4
-
4