Comments by "Liam" (@1495978707) on "5 Behavioral Science Principles Every Beginner Should Know" video.

  1. The endowment effect makes a lot of sense though. If you already have it, you know that it suits you, functions well. When you buy something new, you’re on some level taking a leap of faith. This is also why, as Elon says about the car market, a new brand can’t do just a little better, it has to do a lot better. Because a familiar brand that you’ve used a lot has value in its familiarity to you
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