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TeeKay
MGUY Australia
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Comments by "TeeKay" (@teekay_1) on "LEAKED Internal Memo: Jaguar rebrand strategy comes from the VERY TOP | MGUY Australia" video.
I saw an analysis on X from a self-described branding expert, and his belief was that Jaguar is trying to move upscale into the $125-250K (USD) market, but the issue is that they have no cars to show. He said it shows that Jaguar believes people with the income levels who can afford that type of car will view the gender-queer lifestyle as edgy and brave and will be attracted to the brand. Of course, had he done it in 2020 it might've made some sense, but Wokeism is now considered toxic, meaning that Jaguar is now as edgy as a 1963 VW Beetle.
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