Youtube hearted comments of disgruntledtoons (@disgruntledtoons).
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To really create an app that's a big ball of mud, you need management's help. First, contract out the initial development, and tell the contractor to hurry. He'll slap something together using a framework. Check for basic functionality, end the contract, and put it into production. Second, whenever a new feature is envisioned, set a specific date for when it will go live, and pressure the developers to meet that date. Third, remember that re-factoring doesn't justify a higher price tag for your customers, but new features do.
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