Comments by "Matthew Loutner" (@Matthew_Loutner) on "" video.

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  30. So, as an American, I tried to read the boxes to see what recognizable brands were being manufactured: The ovens were Furrion brand. Furrion does not sell ovens to go in homes or apartments. Furrion sells ovens to go into RVs. If you do not know what an RV is, it stands for recreational vehicle. Wealthier Americans own vehicles that are like a big truck, but they have a complete apartment built inside of them. We use these RVs to take vacations and travel all across America. Furrion (among other brands) makes the ovens for them. The factory manager claims that he has 10% of the American market. But that claim is dubious because Furrion ovens only go into RVs. The second brand on the boxes was Emiril Lagasse brand. This is a celebrity brand. It is named after a cook who has cooking shows on television. Emiril Lagasse brand makes toaster ovens and expresso machines and counter top appliances that would primarily be purchased by wealthy Americans because they are named after the chef on television. The toaster oven that you see demonstrated on the table with the two swinging doors is an Emiril Lagasse brand toaster oven. What stands out about these two brands is that they cater to a small niche market of wealthy Americans. Neither of these brands is a mass market American brand. This factory is a very small fish in the American market. The second thing that stands out is you would have trouble selling either of the brands anywhere, but America. The Furrion brand oven goes in recreational vehicles, and could not sell in a country that does not use recreational vehicles. The Emiril Brand is named after a chef on television, and that is only reason it sells in America. In a country without Emiril Lagasse on television, these home appliances would not sell. Both brands require the American market to sell.
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