Comments by "Plato\x27s Cave alum" (@platoscavealum902) on "Why Apple Is Fixated on the $19 Price Tag" video.

  1.  iVeblen — that’s how I refer to the Apple brand — and for a good reason: 'Veblen good' defined: 📺 https://youtu.be/56TIQ1rcHek (2 minute video | Investopedia) ⬆️ Veblen goods are considered to be desirable for conspicuous consumption because of, rather than in spite of, their high prices: https://en.m.wikipedia.org/wiki/Veblen_good ⬆️ Conspicuous consumption is rooted in evolutionary psychology. …Scott Galloway, who is a marketing professor at NYU, succinctly described the underlying evolutionary psychology that makes Apple’s products alluring: 📺 https://youtu.be/r5LM4wsH0k0 (1 minute video w/ Scott Galloway)
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  2. 👍 Dalvin thank you for making this video. I look forward to more of your work.
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  3. "Veblen goods are considered to be desirable for conspicuous consumption because of, rather than in spite of, their high prices" https://en.m.wikipedia.org/wiki/Veblen_good
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  4. Conspicuous consumption is a behavior that is rooted in human psychology. Scott Galloway, who is a marketing professor at NYU, succinctly described the underlying evolutionary psychology that makes Apple products alluring: 📺 https://youtu.be/r5LM4wsH0k0 (1 minute video w/ Scott Galloway)
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  5.  iVeblen = Veblen Good = Apple 'Veblen Good' defined: 📺 https://youtu.be/56TIQ1rcHek (2 minute video | Investopedia) ⬆️ Veblen goods are considered to be desirable for conspicuous consumption because of, rather than in spite of, their high prices: https://en.m.wikipedia.org/wiki/Veblen_good ⬆️ Conspicuous consumption is rooted in evolutionary psychology. …Scott Galloway, who is a marketing professor at NYU, succinctly described the underlying evolutionary psychology that makes Apple’s products alluring: 📺 https://youtu.be/r5LM4wsH0k0 (1 minute video w/ Scott Galloway)
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  6. 👍
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  7. 'Veblen good' definition: 📺 https://youtu.be/56TIQ1rcHek (2 minute video | Investopedia)
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  8. 👍
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  9. The brand has to have at least one premium 'halo' product (like an iPhone) — to be able to charge premium prices on other merchandise from that brand.
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  10. ⬆️ There are really good reasons why $AAPL is Warren Buffett’s biggest investment.
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