Comments by "Me, Myself and I" (@me-myself-i787) on "The Rise and Fall of Online Dating" video.

  1. Dating apps are difficult to monetise because the only people who are willing to pay for a dating app are those who can't find a partner anywhere else, so if a dating app costs money, the only people on there will be not very good partners, so the app won't do well, but if it has optional paid features, then using those paid features would be a red flag. Advertising is an option, and could potentially work, although some people might find it tacky. I think the best option is data collection. The app could gather information about what sort of people you are attracted to and your interests, and then use that information in adverts across the Internet. This would work best if it was owned by a company such as Meta or Alphabet. That way, there wouldn't be the incentive to keep people single, because these apps could easily funnel their users to one of the company's other social media platforms. And the data collected could be used to target ads throughout the network. Plus, if you fine a partner on a certain app, that could increase your goodwill towards the creators of the app. Plus, they could sneak in some adverts for romantic experiences, such as high-end restaurants, package holidays, theme parks, soft play or water parks. These adverts could be highly-profitable. It doesn't take much creativity to figure out how to monetise a dating app whilst avoiding conflicts of interest. And you could charge for some features, such as end-to-end encryption, or larger file transfers.
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