Comments by "Anders Juel Jensen" (@andersjjensen) on "Red Dots: How Cheap is too Cheap? (featuring Mike Branson)" video.

  1. He pretty much said "Don't be a LARPer, guys..." in much nicer words. The only problem is that he's preaching to the choir. The folks he phrased this to reach are unreachable.
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  2. He is taking the absolute right approach for a brand that has specifically targeted "No corners cut, but no luxuries either". In the car analogy he is targeting Volvo buyers (before Chinese investors did Chinese things to Volvo): "It's not the fastes, lightest, most sporty thing with the latest tech. But it's reliable as hell, economic to drive, has stellar safety features, comes with good ergonomics and a large trunk. It will do car things for you all day, every day and we have a proven record of sticking to our strong warranty. We sell you practicality and peace of mind over performance and bling".
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  3.  @leewilkinson6372  Funnily enough, it's only the best sales pitch for people have already "decided against bling". But it's the best way to get second choice referrals. Say I'm just spent $600 on a dot and my buddy is drooling over it and asks "Do they have a version that's more in the $200 range?"... That's when I say "No, but Gideon Optics has a no-fuss-no-frills option at $200 where most the money went into build quality and the rest went into customer support". Because that's the right thing to do when you know your buddy is more cash strapped than you are.
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  4. It was an analogy, not the actual case. The point was: You can buy a $300 optic now, and another $300 optic in 5 years, and end up having paid $600 in total and ended up with an optic that is better than what a $1000 optic gets you today".
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  5. Mike has a real hard time no yelling "95% OF YA'LL ARE NOTHING BUT LARPERS!" :P
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