SmallSpoonBrigade
Louis Rossmann
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Comments by "SmallSpoonBrigade" (@SmallSpoonBrigade) on "YouTubers Sponsored This Scam: Pluralsight Revokes Lifetime Licenses u0026 demand you pay again" video.
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The problem with lifetime licenses is that they have to be pretty expensive to actually mean that. The issue is that they don't generate any more income, so it has to be set aside, and it has to be enough to pay for continued support, and that's not cheap. I've seen various businesses have to figure it out. Redchairsoftware back in the day had the best software for connecting my Nomand Jukebox 3 to my computer, but they went out of business in large part because $20 for a lifetime license was too little for the work they were putting in, and they were locked into a shrinking part of the market. DDI Software did probably the best job in terms of negotiating the reality that the model was unsustainable. Anybody on a lifetime license could continue to use it, but the support was largely limited to things that would continue to allow use, not new features. Which, in all honesty was fair enough, had he continued to try to keep the license terms the same forever with new features, it likely would have just caused the company to go bankrupt leaving the folks with those lifetime licenses without even a modern, and very well featured, piece of software to use.
A lifetime software license can really only continue for a lifetime if it's massively expensive, otherwise, it's always being partially subsidized by something else and if that something else starts to dry up, a company can run into trouble rather quickly.
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