Comments by "Mike Armstrong" (@mikearmstrong8483) on "The Jaguar M; When the Big Cat Went to Sea" video.
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Another factor not mentioned was that, since France had a strong nationalistic push to go "only French" for their military, the Jaguar was seen in disfavor as it was a cooperative effort with the British. The Super Etendard was pitched as a "completely French" aircraft, built solely in France, by the French and for the French.
In fact, almost 40% of the Super Etendard was of foreign manufacture, with all the parts being shipped in and assembled by Dassault. This was hardly any less than the Jaguar M, which had much better performance in terms of speed, range, maneuverability, and payload capacity.
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