Comments by "Comm0ut" (@Comm0ut) on "The Mazda MX-5 Miata Had No Chance of Success — Full History — Revelations with Jason Cammisa" video.

Miata was a genius move. The market was always there! It had been forgotten because the non-Japanese predecessor companies made awful junk, some of which I wrenched on as a lad. Customers used to LOVE lightweight sports cars but Italian and British autos were garbage by US reliability standards no matter how much fun or how pretty they were. Miata is a lightweight sports car that is reliable and practical to daily drive. Quality, styling and fun are why it's so successful.
1