Comments by "Rimrock300" (@Rimrock300) on "Bruce Wilson"
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Scania knows all of this regarding marketing, but it's okay to mention it. The US market has not been a high focus to them the last decades, they have focused at several other markets. The US heavey truck market is VERY concervative, with the idea of a conventional hooded truck with big sleepers to be the one and only way, sticking VERY DEEP. With the larger number of foregin drivers behind the wheel in the US, things can slowly change. For now it's no big deal to them, they are just watching from the sideline, curious of the american's reaction to a euro cabover as of 2025. Of course there are a certain interest to something new and different. When, or if, Scania feels it actually could potentsially be worth allocating some of their people and resoures backing up Bruce more, they will do so. Sure, some business cards and caps, cups, could be fixed and handed out at shows. I am european, thinking Scania is a fine and cool truck, but I really don't care what they drive in the US. They got some cool trucks too. They can do whatever and seem to manage to get their goods from A to B, just like we do in Europe.
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Nothing wrong to own antique cars and trucks, enjoy the art of operating them, preserve the history. Your friend is driving a truck to make a living, get goods from A to B. Of course he has to focus at operating current trucks. Sorry, can't stop development, it's all about hauling more goods faster, and at a lower cost, and higher comfort to the drivers, less health issues, less worn out shoulder and so on. If he takes an interest in antique trucks as a hobby, he can learn to operate them well enough if he wish. Of course he is a truck driver! There is nothing stupid about potentially less health issues after years in a truck!
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@Savagetechie Not quite agree. I think this truck is first of all about getting the name Scania known to more US truckers. It is more of an 'attention getter', a 'forerunner', a gimmick if you like. A bit less important at this stage to show off factory spec's and all technical details. If this was the case, there would possible be a representative from Scania coming along to the shows, which there likely will not be. Later on, if Scania want do go for the US market, they will present themself all about factory specs, and it's easier when more people already have heard the name up front, seen videos, photos. Anyway, no big deal.
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@PeraPeric-n1f First, sorry for having upset you, it was not my purpose. It's not my opinion, or fantasy, but based on following the trucking business in Europe for a few years..Sure, your observations are correct, Scania is more rarly seen south of the Nordic countries. I bet one of your other observations, regarding cars, is that you see a lot of VW's around in Europe, but rarly see any Rolls Royce. And you conclusion is; Rolls Royce is not a great car, so few people buy it, they more like VW. Not comparing Scania to Rolls Royce, but Scania is the more expencvie truck, and they have long delivery time. There are several less costly brands, and that can deliver faster, and do the job okay. In the Nordic countries there is economy to largly go for the more expencive trucks, Scania and Volvo, which are the clear market leaders there. All the other brands are aviable too, lots of competition. This said, drivers are different, some likes Sania, some don't, but it do not take away the facts there are many drivers dreaming of drving a Scania, but their company says 'no' ;) Okay, I'm done here sir, not going further with any discussion here, have a good day
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And still no one can beat the US as the number one economical power of the world. Think of it, Europe, China, they got the advantage of degree celsius, metric stystem, these very very supperior systems, like space tech systems, but still can't beat the US!? I mean, the americans not quite know what temerature they got, or the length of things, as their measureing system is strange. It's like, 'we think it's 78.5 degree fahrenheit today...but we are not quite sure, as our system is a bit different. It could be 76.5 for all we know'
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I know hills, living in Norway, lots of 770S and 750 volvos all around here, and for a good reason. What i see in the US is mainly endless flat lands, gentle hills, and fully understand the 450-550 hp typical trucks, with just 37 t total weight; nothing compared to Europe. But again, sure in the Rockies, many driving there mainly, would love to have more power. and tuning is not unusal, 600-800 hp. I would not mind them having larger standard engines. But all I see is Cummins got max 600 hp or there bout, for trucks, and there nust be a reason why they do not bother developing more powerful engines. The technology is there for sure, and if needed they get help from a Euro manufacturer. @st-ex8506
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Not quite sure what you mean. All tuning had to be done while it was in the truck, with the truck running on the dyno. They got it tuned to 950 hp, as the new owner wished. Later it was removed and put on the stand, to be started just to see everything was working and possibe to get it started once out of the truck. Regarding the tuning they run it to 850 first, checked if it would take it, not exploded, some parts missing, had to be carefull, checked things, adjusted, then continued further to the power wished.
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Ah, okay, I understand, you first of a all have a enviromental aspect regarding using and maintaining older equipment. Your statement make sense and I fully agree with the enviromental issues regarding the humans seems to be using more and more of the natural resources, making new things all the time to replace things that often canlast longer. I too like to use my things for a long time, I not often by new things. It is the society, the people in general, that pushes this development, to harvest more and more from mother earth. Manufactures like Scania just tries to help fill the ever rising need for transportation, and now lately demand for eletric vehicles. Yes, I agree, and many others, regarding the issues with production of batteries. Even if it at the moment does not look so goode nviromentally, hopefully one can solve and improve issues. It is a big subject. @MaisonShiraz77
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Those 6000 usd quickly disapears if needing to change x broken electronic modules a year. Many truckers prefare some older trucks, 'analog trucks', that uses more fuel, but are simpler put togehter, less stuff that can break. The big fleet owners already use modern streamlined trucks, with the latest engine tech. Yes, many of them might are more basic than a Scania, but the big sleeper is more important than electroinc stuff and just flip a switch to change gear. Yes, a Euro truck could be fine for local transport in the US, around town or around state, away 3-4 days at the tme, not 3-4 weeks as many are. Stop with this stupid ideas Euro trucks are 'light years ahead'. The Us would been full of euro trucks a long time ago if that was the case. The big truck owners do not care about chromed piperacks, but profit. The US is the largst economy of the world, if very much depends on efficient transport of goods on the road. @sinisatrlin840
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@deanoc8551 Common sense is to do certain adjustments both regarding the marketing and product itself, all depending on the specific markets one are aiming at, in order to potentially get more attention and sales. It's all good that people in UK and elsewhere in Europe have their clear preferences about how a Scania and other Euro brands should look, spec'd and potentially styled. Put this does not really help Scania regarding a market that got some rather different preferences regarding trucks. This Scania in the US is a show truck, an 'attention getter', trying to get the brand name better known, and Bruce is of the opinion adding some 'local styling' to it helps in getting even more attention at shows, getting more people over being expose to the brand name there on the front of this truck. Yeah, owners of Amerian trucks in both the US and Uk does agree on theose trucks looks the best the American way) Most potential owners of a Scania in the US will be fleet owners, how is into efficiency, fuel economy first of all, and will not spend much money towards chrome in the end. But chrome draws people at shows)
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US 'long nose trucks' imported to Europe are hobby trucks / show trucks, 95%+ of them not used in daily work. In addition to length issues, drivers comfort, noise level, transmission system, and so on, are not up to standard what European truckers are used to and wish for. Yes, large sleepers are great, nobody would mind more space, but there are too many issues with the US trucks. Euro trucks are not sold in the Us because of import difficulties, and US truckers arein love with hooded trucks and their big sleepers.
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@catd11ng74 and UK, Netherlands, Germany, Italy, South America, Australia. Anyway, even though most do not care, people with interest in trucks get's these videosup as suggestions from Youtube, and they see the name 'Scania'. Anyway, I don't care toomuch myself either, so why am I vasting time here, got better things to do) Merry Christmas, and peace on Earth.
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Time is money, until one tip over a point and it's not. Use a lot of extra fuel, and in the end the driver have to sit and wait for a new load, arriving too early and so on. This has to do with total economics, save a couple of minutes in a long hill vs raised costs with a larger engine for the 98% of easy terrain. Going from 25 mph to 65 mph is fantacy. In reality if 25 mph with 450 hp, might be 35 mph with 700 hp diesel engines. sure, some trucks, drivinga lot in hilly terrain would been better of with some more hp. There is no economic in setting up a truck for going up double speed a few hills, less than 1 % of total distance. anyway, What I want to say, if there was a demand of a certain amount for more powerful engines, cummins and the other suppliers would have no problem coming with their engine at 7-800 hp like in Europe. In general electric trucks will be more efficient than diesel, but there is
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Yes, the Peterbilt looks great, a classic. It's techincally simpler, potentially less that can break than the Scania, but overall not at the quality level of the Scania. There are quite a few issues with some newer US engines regarding electronics, components involved lowering emissions. Some truck owner use older, overhauled engines, and have more dependable trucks. What I can say, if you where a trucker driver as a proffesion, and operating newer European trucks for years, you would likely NOT picked the Peterbilt as you daily ride. You would been too used to better drive comfort, less noise, easier gear change, easier getting around, turning, and concluded the Peterbilt would be your choice for the weekend shows, and the Scania for the daily job.
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@tijmen6947 You are joking, right? Lots US truckers having wet dreams about euro cabovers, but their government says 'no, you will only be allowed to drive hooded trucks with chromed stacks, it's the law' ? Okay, maybe some foregin truckers. The US government, just like the governments of for example EU, European countries, has set their technical standards for vehicles like trucks and cars. Then it's for the different brands that wants to sell on the US, and EU, markets, to make vehicles fullfilling those standards, and also with a design that the different market's customers prefer. To make it on the US market, for the last decades, one got to have hooded cabs with big sleepers , which is wht the majority of Us/Canadian customers prefer, it's their culture. This in practical means a truck brnd needs to design models specifically for the North American market. Volvo VNL is not an americanized 'Euro Volvo', it is based on White Trucks'' that Volvo purchased about 1980, but later added 'euro tech and design' into it. Scania did not find a US brand for sale, for a 'flying start', and have not done an effort since the 80s to go for the US market, it's very strong competition, building a hooded US style truck, as they have focused at markets they have seen more profit. Both US and EU like to see vehicles being manufatured in their countries, and have more or less tariffs for foregin vehicles. This said, I do not mind Scania giving the Us market a try again, doing the job of getting trucks allowed on that market. Things have changed, many foregin drivers now in the Us, that are used to euro style cabovers.
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@macjonte The US regulations are not in general much more or less stricter than the EU regulations, but main thing is they are different to a degree that's it's the most economical the manufacturer implement those different details in the production, at an early point. Main issue is the emissions. EU and Scania emissions standard is possible even higher than the US standard, but they are set up a bit different. Otherwise many smaller details as the dashboard 'air buttons', setup and placement of lights and so on. All is achiveable thecnically to Scania, but we will be talking about a seperate production line, or plant, for trucks for the north Amerian market, and there are conciderable investments involved, making them wanting to see a certain market/sale potential first. To keep prices down, the optimum would be setting up a plant in the US
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@kubiyoshi2744 Still a lot of pickups in Europe too, but not as many as in the US alright. Yes, farmers, construction workers, but also quite many younger people thinking it's cool with US pickups. Some people got the need to haul things regarding their hobby, like horses, race cars, boats and so on, and like a rough vehicle like a pickup with a large engine. Newer Range Rover, Merc, BMW are big thicking cost bombs with hundreds of electronic black boxes, and not for everyone. Many Americans, also in towns, use a pickup as a second car, for hobbies, bring dirt bikes, snowmobiles, horses,
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@dennis_nl7587 Many would like to drive euro trucks, but so far euro manufacturers have not seen enough interest for them to do the large investments needed to prepare their euro trucks for the US market, it's regulations, set up dealer network, parts supply, assembly plant in the US to avoid import duties. Navistar / International, a American truck brand now is a sister company of Scania. they got dealers and shops all over the country, could potentially make it easier for Scania to eastablish and get started, if they decide to. Most american trucks in Europe are hobby vehicles, older models that is easier to import and make road legal. It's quite more difficult and expencive regarding newer trucks. In the US on can import cars and trucks older than 25 years, with less complications. Tha's why Bruce's own Scania's are the older models, from the 90's
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Your last point is correct. It's an adverticement opportunity for Scania, and Bruce is their 'adverticement agent' in the US. Not just towards the US truckers, but the channels has viewers all over the world, in many markets where Scania already is established. It's very tricky to get a foregin truck, newer than 25 years, legal for the US roads. Basically the only way to do it, Bruce not being a bilionare himself, was to let Scania take care of everything. It's their demo truck,only allowed on US highways, 1-3 years before out, due to it's owned by the manufacturer and is for marketing purposes only. Bruce can transport his own things with it, but it can not be used for ordinary freigth, where one get paid
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I agree, if these trucks gets to the US, owners who likes to style their trucks will do it the way it appeals to americans, not so much the europeans way, even some might look at it for some inspiration. That said, I do not think Scania really is particular eager about the US market regarding their trucks. It's a difficult market to get into, large costs, and market is not so keen on cabovers. With the Scania owner purchasing International/Navistar a couple of years ago they obviously have some plans for the North American markets, but I think those plans mainly are putting Scania, and MAN, technology into Navistar trucks, with the convential cabs that the North American market is used to and like. Maybe they will 'sneak in' some Eruo cabs for vocational trucks, dump trucks, concrete trucks, where it can be an advantage with a short more compact truck, just like Paccar use some small DAF cabover cabs for particualr trucks. This coperation with Bruce's channel and 'dramas' hanging in the air like 'customize the truck the american way or not' and all the attention it gets, is good marketing for Scania, get their brand name mentionedin social media to viewers from different countries, no matter what becomes of the 'american market test' in the end
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As a European I must say there are some pretty bad taste regarding pimping Scania, and others, to see in Europe. And some better taste naturlly. Generally I think the Americans keeps a smoother style when pimping, use stripes, 2-3 colours, while go to Finland and see whole trcks with crazy paint scheme all over the truck and trailer, with theme 'Princess of Narnia', flyng dragons, wolves and cats and whatever fairy tale. Impressive work put into it, but naaah, not my taste, I better like it simple
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The 'far behind' comments in here is mostly from talking heads, both sides of the pond, that where like this in their childhood; 'my father's car got much more horsepower than your father's car!' Modern engines both sides of the pond, are at the same level. Lot's of international co-operation between engine manufacturers, and similar strict emissions rules both in North America and Europe. What the Us manufacturers might be 'behind at' is they might use cheaper parts around the truck, except the engine, to make more profit. 'Company greed' mtraditionally is higher in the US, with stock owners and Wall street wanting to maximize profit. And european manufacturers design all major parts from the ground to specifically fit their trucks, while US manufacturers are more into assembly trucks with parts from many different suppliers. Also the Euro trucks like these Scania's got more of the feeling of driving an ordinary small car, a sedan, regarding the interior, noiselevel and so on, while the US truks often got a more 'rough feel' to them. Anyway, goods are hauled from point A to B in both the US and Europe, at about similar fuel mpg, even if there are some different preferances regarding the design of trucks
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