Comments by "Rimrock300" (@Rimrock300) on "Scania Truck Gets an American MAKEOVER with Iowa Customs!" video.
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@Savagetechie Not quite agree. I think this truck is first of all about getting the name Scania known to more US truckers. It is more of an 'attention getter', a 'forerunner', a gimmick if you like. A bit less important at this stage to show off factory spec's and all technical details. If this was the case, there would possible be a representative from Scania coming along to the shows, which there likely will not be. Later on, if Scania want do go for the US market, they will present themself all about factory specs, and it's easier when more people already have heard the name up front, seen videos, photos. Anyway, no big deal.
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@deanoc8551 Common sense is to do certain adjustments both regarding the marketing and product itself, all depending on the specific markets one are aiming at, in order to potentially get more attention and sales. It's all good that people in UK and elsewhere in Europe have their clear preferences about how a Scania and other Euro brands should look, spec'd and potentially styled. Put this does not really help Scania regarding a market that got some rather different preferences regarding trucks. This Scania in the US is a show truck, an 'attention getter', trying to get the brand name better known, and Bruce is of the opinion adding some 'local styling' to it helps in getting even more attention at shows, getting more people over being expose to the brand name there on the front of this truck. Yeah, owners of Amerian trucks in both the US and Uk does agree on theose trucks looks the best the American way) Most potential owners of a Scania in the US will be fleet owners, how is into efficiency, fuel economy first of all, and will not spend much money towards chrome in the end. But chrome draws people at shows)
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I agree, if these trucks gets to the US, owners who likes to style their trucks will do it the way it appeals to americans, not so much the europeans way, even some might look at it for some inspiration. That said, I do not think Scania really is particular eager about the US market regarding their trucks. It's a difficult market to get into, large costs, and market is not so keen on cabovers. With the Scania owner purchasing International/Navistar a couple of years ago they obviously have some plans for the North American markets, but I think those plans mainly are putting Scania, and MAN, technology into Navistar trucks, with the convential cabs that the North American market is used to and like. Maybe they will 'sneak in' some Eruo cabs for vocational trucks, dump trucks, concrete trucks, where it can be an advantage with a short more compact truck, just like Paccar use some small DAF cabover cabs for particualr trucks. This coperation with Bruce's channel and 'dramas' hanging in the air like 'customize the truck the american way or not' and all the attention it gets, is good marketing for Scania, get their brand name mentionedin social media to viewers from different countries, no matter what becomes of the 'american market test' in the end
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