Comments by "Jim Luebke" (@jimluebke3869) on "Behind the scenes at Essay - Write Better. Think Better." video.
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"You find the proper words and you put them into phrases"
Wot?
Start with a thought, then start in on the bites it will take to get through that whale. Figure out if the whale is actually bigger than you thought, and chomp through the other parts you find in their turn. Not sure I've ever started with words, those come after the thoughts. Maybe that's my problem, who knows?
If you're analyzing something, read through it. Read other things that suggest themselves, on the same topic. Think about it all. Come to some interesting conclusion, then re-read the supporting material (you can skim a little this time) to pick out supporting evidence and check to see if your conclusion was actually right. Group the supporting evidence into similar clusters. If something fits into more than one cluster, you can use it to segue from one cluster to another for bonus points.
If you're trying to persuade, it might be a good idea to put the easiest to grasp (or easiest to stomach) ideas up front, if those are necessary to understand the subsequent ideas.
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