Comments by "" (@sirtra) on "Logically Answered"
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Microsoft's strategy isn't to "win" any particular market, such as selling the most consoles or having the top selling game.. it's about having as many customers as possible - whether it's xbox, windows, office, outlook, azure etc.
More specifically it's not even focused on raw sales but rather an ongoing revenue streams from said customers - in layman terms subscribers/subscriptions.
At the end of the day it's about making money, they don't care whether you play on xbox or PC or yes, even Playstation or Steam.. a customer is a customer.
What better way to stick it to Sony than making money from selling games on the Playstation network?
Think of it this way... do you know any gamers who purely only have a PS5 - by that i mean they don't also play on PC or Xbox or Nintendo but exclusively play on PS5?
Now flip it around, how many gamers DON'T have or play games via a Microsoft product - so by that i mean windows on PC, Xbox console, mobile device or even xCloud?
A customer is a customer, even if you only make a few dollars a year from that customer, they are still a customer and add revenue to the bottom line.
That's why they have gone the opposite way in terms of exclusives, they WANT those gamers who exclusively play on PS5 as a customer.
Likewise for why crossplay is now a thing welcomed by Xbox, rather than all these silos (eg if you have a ps5 you'll only be playing with other ps5 ppl) the Microsoft approach is now the opposite.. let ppl on any platform play together. I'd hazard a guess that soon new Activision/Blizzard releases will let PS5 people play with PC and Xbox - Sony will fight it tooth n nail but it'll happen eventually. Exclusivity isn't a good thing for anyone but the company/thing that it's exclusive to.. i mean heck just look up the definition of exclusive!
This video seems to be looking at it from a zero sum game perspective, that someone who buys a PS5 is a loss for Microsoft as many of them won't buy an Xbox too. Sure, most won't but if they gain those people as a customer via another channel then the number of PS5 sales isn't a threat or concern to Microsoft - it may even be a good thing if they can tap into that customer base.. hence the acquisitions of Bethesda/Activision/etc. Was never about taking them away from Sony but just the opposite.. getting into Sony's pants and it's working.
Microsoft are playing chess whilst Sony and Nintendo are playing checkers... the easiest way to see this is what is their year-on-year growth for profit in ANY market, positive or negative?
The amount of profit just Gamepass alone is making is staggering...
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